Ironically enough it's Coke that has snagged this latest sensation for a staggering sum of three crores. Every filmmaker in town, right from Sooraj Barjatya to Subhash Ghai, wants to work with the "with it".

Roshan and Hrithik - better known as Duggu - just can't get over the euphoria. Everybody's favourite cover boy still hasn't recovered.

"He's dreading the release of his next two films. There are too many expectations from him. He wonders if he'll 'be able to live up to them. He's too young and this kind of hype can get to anybody. He doesn't want to be known as a one film wonder," confesses a close family friend. And hastens to add, "Though I don't think he has anything to fear. He's here to stay."

Shekhar Kapur would probably say, "I told you so" to this one. Not many know that Hrithik was supposed to make his debut in Shekhar's Ta Ra Rum Pum opposite Preity Zinta. "Yeah," admits Hrithik sheepishly. "I had met Shekhar, things were almost finalised, but then Shekhar got busy with Hollywood."